Clean ingredient philosophy

We created Shinery with the belief that if we use the most innovative, market-leading technology and formulate with clean, plant-based ingredients, we would have no need for secrets or hidden formulas, and wouldn’t have to compromise on the results.

OUR PHILOSOPHY

Guided by our 4 core principles

Formulate & Educate

Our carefully crafted formulas are designed with your needs in mind, combining innovation and efficacy to deliver exceptional results. We’re here to share the “why” behind every ingredient we use.

Technology & Innovation

Our products are designed with the most innovative technologies and easy-to-use for immediate and noticeably visible results with minimal effort.

Ingredient Declaration

We believe in transparency and do not believe in trade secrets or mysterious formulas. You deserve to know exactly what is in the products you are using on your skin & jewelry.

The No List: Fearful Five

We developed our own No List of ingredients that we call the Fearful Five. You can rest assured that if it is dangerous or toxic, you won’t find it in any of our formulas.

SAFE FOR ALL METALS & GEMSTONES

Our skin-first approach, where jewelry care meets skin care.

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OUR INGREDIENTS

Simple, safe, & clean ingredients

Glycerin

Replenishes and restores the skin hydration by drawing and locking in moisture without clouding metals and gemstones.

Potassium Cocoate

Derived from coconut oil and glycerin, this powerhouse ingredient gently removes dirt and buildup without irritating the skin.

Sodium Cocoate

Plant-derived surfactant that creates a luxurious lather to gently cleanse skin and buildup on jewelry with ease.

Citric Acid

Occurring naturally in fruits, this gentle acid helps break down dirt & oil residue from sweat & skin.

Sodium Gluconate

This ingredient binds to minerals and impurities, making it easier to clean delicate pieces without causing damage.

Glycol Distearate

Contributes to the moisturizing effects of our formula, leaving skin feeling soft and smooth.

What makes us different

Gentle, skin-safe, & easy to use

Safe for all metals & gemstones

By using only clean, plant-based, and non-toxic ingredients, we are safe on all metals and gemstones, from fashion to fine jewelry!

Wash while wearing your jewelry

Clean your jewelry, simply by washing your hands with the Jewelry Wash® No more jar of chemicals, losing pieces, or struggling to take off your jewelry.

Simple, safe, & clean ingredients

We formulate with only clean ingredients. There are no secrets or hidden ingredients, and we do not compromise on the results.

THE NO LIST

What are our Fearful Five?

Harmful and unnatural ingredients that you’ll never find in any of our products

Although these may be hard to pronounce, they are even harder on the body. These common preservatives are found in a wide array of liquid cosmetics, personal care products and cleaning products on the market today. These harmful ingredients have been linked to skin allergies, skin irritation and may be toxic to the nervous system. Both MIT and CMIT have use restrictions in Canada, the EU, and Japan.

These harmful ingredients can cause severe skin, lung and eye irritation. A major concern with SLS and SLES is its potential to interact and combine with other chemicals to form 1,4-dioxane, a known carcinogen. Sulfates also strip away your natural oils, leaving your skin parched and dry.

Because of proprietary laws, companies do not have to disclose what’s in their scents, so you won’t find phthalates on a label. If you see the word “fragrance” on a label, there’s a good change phthalates are present. Phthalates are known endocrine disruptors, particularly affecting female reproduction and male fertility.

Parabens are most worrying for their estrogen-mimicking properties that are associated with an increased risk of breast cancer. These chemicals are absorbed through the skin and have been identified in biopsy samples from breast tumors. Certain parabens have also been linked to hormone disruption.

Synthetic color is traditionally made from coal tar and contains heavy metal salts that deposit toxins onto the skin, causing skin sensitivity and irritation. An engineered scent or coloring agent may contain any combination of thousands of chemicals that are untested and potentially unsafe.